DATE
2023
PROJECT TYPE
Web Design | Digital Marketing
TYPEFACES
Kufam | Chantal
Approach is a fictional company that provides business management, scheduling, and profits tracking. It is specifically for a rock climbing gym structure that works for other specialty classes such as yoga and weight lifting. I was tasked to design a friendly, active, and fun website for gym owners, employees, and gym members. As part of my process, I created two persona profiles to help guide the user experience and interface of the website.
Persona Profiles
Sitemap & Wireframes
Final Designs
